The Harvard Healthy Buildings Program has been measuring real homes for years. Their most surprising finding: most people dramatically underestimate their indoor air quality problems.
Introduction
[Lead with the primary statistic or research finding that anchors this piece. Reference the research brief at projects/Infographic WxH campaign/research/iaq-research-brief.md for verified statistics.]
[Section 1: The Research / The Problem]
[Cite verified finding from research brief. Use “associated with” language, not causal claims.]
[Section 2: Why It Matters for Alberta Women]
[Connect to local context: Alberta-specific data where available (Bosonea 2020 asthma study). Speak to the 35+ professional woman persona.]
[Section 3: What You Can Do]
[Actionable steps — 3-5 evidence-based actions. Reference Harvard 9 Foundations framework where appropriate.]
Summary
[One-paragraph synthesis. Restate the core insight and connect to the WellnessByHome free assessment CTA.]
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