Marketing Updates and Promotions
Stay up-to-date with all our Marketing Promotion and gain access to resources to help you achieve success!
JANUARY 2026
Social Media Launch:
Primary Text
Cleaner indoor air and properly sealed balanced systems help reduce airborne contaminants support better sleep and maintain consistent comfort all winter
When your furnace AC and duct system work together efficiently your home becomes a place of recovery not stress
Balanced airflow means fewer hot and cold spots lower PM2.5 levels and a calmer healthier indoor environment for everyone
This is about prevention peace of mind and protecting the people you care about most
Headline:
Healthier Homes Start With Sealed Balanced Systems
Description:
Clean air balanced airflow and efficient comfort for peace of mind all year
Reverse Osmosis
Social Media Launch:
Primary Text
Struggling with Poor Water? You’re not alone—and there’s a faster way. We helped everyday people like you achieve CLEAN DRINKING WATER AT HOME BY TOMORROW—often with zero extra headcount or chaos. If you’re ready for a simple, proven plan, this could be your week’s game changer.
Headline:
Our RO system delivers - micro-filtered water with minerals balanced for taste by tomorrow
Description:
Book your free RO assessment or get a quick setup plan.
Thanksgiving
Snow Birds - Leak Prevention and Auto Shutoff
Social Media Launch:
Primary Text
Worried about water damage while you're away?
A single undetected leak can cost thousands — but not anymore.
Moen Flo Smart Leak Detection automatically shuts off your water supply the moment a leak is detected.
Real-time alerts straight to your phone
Auto shut-off for peace of mind
Protects your home 24/7
Bundle with furnace maintenance and winter prep for extra savings.
Protect your home this winter — even when you’re not there.
Headline:
Stop leaks before they happen
Description:
Get ahead of winter risks. Prevent water damage with Moen Flo Smart Leak Detection — the smart way to protect your home.
Fire Prevention Awareness
Social Media Launch:
Primary Text
This Fire Safety Awareness Month, keep your home safe with FREE CO & smoke detectors + radon testing with your furnace tune-up.
Headline:
Protect Your Family This Season
Description:
Call Now! Protect your family this fall
Furnace Maintenance w/ Free IEQ Assessment -Traffic Landing Page
Print/Social Media Launch:
Primary Text:
Breathe easier for your Thanksgiving guests. Book maintenance or duct cleaning and unlock a free indoor environmental quality (IEQ) assessment.
Headline:
Breathe Easy This Thanksgiving: Fresh Air for Your Guests
Description:
Free IEQ assessment with any furnace & AC maintenance or duct cleaning booking.
IEQ -Intro to PureWater/Air Bundles
Social Media Launch:
Objective
To generate high-quality leads for indoor air quality (IAQ) and water purification systems while promoting cross-bundle savings. The campaign will increase traffic, educate Calgary homeowners on the risks of poor air/water quality, and drive conversions into bundled packages that save.
Hypothesis
If Alberta Indoor Comfort runs education-first, solution-driven campaigns for both air and water purification, then:
- Brand Awareness & Trust – AIC will become the authority on home wellness in Calgary, offering both clean air and clean water solutions.
- Engagement & Demand – Problem-led storytelling (allergens, dust, germs, hard water, poor taste) will create stronger engagement and longer time-on-page.
- Lead Quality & Conversions – By offering free assessments and bundle savings, AIC will filter high-intent homeowners and improve lead-to-sale conversions.
- Market Differentiation – Unlike competitors, AIC will own the full home wellness space (air + water), appealing to affluent and health-conscious families.
Campaign Structure
Air Purification Campaigns (5 + Bundle)
- Aeroseal Duct Sealing
- Duct Cleaning
- HEPA/Electronic Filtration
- UV Germinator Lights
- HRVs
- PureAir Bundle
Water Purification Campaigns (3 + Bundle)
- Tankless Water Heaters
- Water Softeners
- Reverse Osmosis Systems
- PureWater Bundle
Cross-Sell Campaign
- Whole Home Wellness Bundle (Air + Water): Save when combining IAQ and Water Purification installs.
FB Ads Campaigns -Tankless -Hot
[P] Plumbing - Traffic - Occupational/Warm Retarget(website visits and ThruPlay)
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Outdated water tanks run out of hot water, take up space, and cost you more on energy bills. Upgrade to a tankless water heater and enjoy endless hot water, a sleek wall-mounted design, and lower monthly bills.
Headline: Endless Hot Water Calgary - Upgrade to Tankless Today
Description:Enjoy endless hot water with tankless. Cut energy bills and free space—Calgary’s trusted tankless installs. Book a free consult today. Save big when you bundle tankless with softeners or RO.
Static Showcase
Carousel
Reel
FB Ads Campaigns -Water Softener-Hot
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Calgary’s hard water is damaging your appliances, plumbing, and even your skin. A water softener fixes that instantly.
Headline: Softer Skin. Cleaner Clothes. Longer Appliance Life.
Description: Protect your home and your family from Calgary’s hard water: softer skin, longer-lasting appliances, cleaner living.
Static Showcase
Carousel
Reel
FB Ads Campaigns -Water Filtration-Hot
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Pure, Clean Drinking Water in Every Calgary Home
Headline: Reverse Osmosis = Healthier, Better-Tasting Water
Description: Clean Better-Tasting Water Calgary. PureWater RO Bundle Savings, Reverse Osmosis Calgary Experts.
Static Showcase
Reel
FB Ads Campaigns -Aeroseal-Warm/Occupational
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Leaky ducts waste up to 30% of your heating and cooling. Aeroseal seals hidden leaks, lowers bills, and balances comfort across your home. Save up to $500 this month, or bundle with duct cleaning + UV for even bigger savings.
Headline: Aeroseal + Duct Cleaning Bundle Savings
Description: Seal duct leaks. Lower bills. Save more when you bundle IAQ systems.
Static Showcase
Reel
FB Ads Lead-IEQ-Warm/Occupational- Target
[H] HVAC Bundles- Lead Gen- Occupational/Warm Retarget
Primary: Upgrade with AC, furnace, and air quality solution bundles. Zero payments this year.
Headline: Bundle & Save: PureComfort 365 – No Payments Until 2026!
Description: Book your free consult today.
2026
Q1
