Marketing Updates and Promotions
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Click Here For November Campaign Updates
Patio Heaters
Social Media Launch:
Primary Text
Extend outdoor evenings with a quality patio heater installation.
Headline:
Outdoor Comfort, All Season
Description:
Expert patio heater setup with tidy wiring and safe mounting. Schedule your install today.
Garage Heaters
Social Media Launch:
Primary Text
Worried about water damage while you're away?
A single undetected leak can cost thousands — but not anymore.
Moen Flo Smart Leak Detection automatically shuts off your water supply the moment a leak is detected.
Real-time alerts straight to your phone
Auto shut-off for peace of mind
Protects your home 24/7
Bundle with furnace maintenance and winter prep for extra savings.
Protect your home this winter — even when you’re not there.
Headline:
Stop leaks before they happen
Description:
Get ahead of winter risks. Prevent water damage with Moen Flo Smart Leak Detection — the smart way to protect your home.
Thanksgiving
Snow Birds - Leak Prevention and Auto Shutoff
Social Media Launch:
Primary Text
Worried about water damage while you're away?
A single undetected leak can cost thousands — but not anymore.
Moen Flo Smart Leak Detection automatically shuts off your water supply the moment a leak is detected.
Real-time alerts straight to your phone
Auto shut-off for peace of mind
Protects your home 24/7
Bundle with furnace maintenance and winter prep for extra savings.
Protect your home this winter — even when you’re not there.
Headline:
Stop leaks before they happen
Description:
Get ahead of winter risks. Prevent water damage with Moen Flo Smart Leak Detection — the smart way to protect your home.
Fire Prevention Awareness
Social Media Launch:
Primary Text
This Fire Safety Awareness Month, keep your home safe with FREE CO & smoke detectors + radon testing with your furnace tune-up.
Headline:
Protect Your Family This Season
Description:
Call Now! Protect your family this fall
Furnace Maintenance w/ Free IEQ Assessment -Traffic Landing Page
Print/Social Media Launch:
Primary Text:
Breathe easier for your Thanksgiving guests. Book maintenance or duct cleaning and unlock a free indoor environmental quality (IEQ) assessment.
Headline:
Breathe Easy This Thanksgiving: Fresh Air for Your Guests
Description:
Free IEQ assessment with any furnace & AC maintenance or duct cleaning booking.
IEQ -Intro to PureWater/Air Bundles
Social Media Launch:
Objective
To generate high-quality leads for indoor air quality (IAQ) and water purification systems while promoting cross-bundle savings. The campaign will increase traffic, educate Calgary homeowners on the risks of poor air/water quality, and drive conversions into bundled packages that save.
Hypothesis
If Alberta Indoor Comfort runs education-first, solution-driven campaigns for both air and water purification, then:
- Brand Awareness & Trust – AIC will become the authority on home wellness in Calgary, offering both clean air and clean water solutions.
- Engagement & Demand – Problem-led storytelling (allergens, dust, germs, hard water, poor taste) will create stronger engagement and longer time-on-page.
- Lead Quality & Conversions – By offering free assessments and bundle savings, AIC will filter high-intent homeowners and improve lead-to-sale conversions.
- Market Differentiation – Unlike competitors, AIC will own the full home wellness space (air + water), appealing to affluent and health-conscious families.
Campaign Structure
Air Purification Campaigns (5 + Bundle)
- Aeroseal Duct Sealing
- Duct Cleaning
- HEPA/Electronic Filtration
- UV Germinator Lights
- HRVs
- PureAir Bundle
Water Purification Campaigns (3 + Bundle)
- Tankless Water Heaters
- Water Softeners
- Reverse Osmosis Systems
- PureWater Bundle
Cross-Sell Campaign
- Whole Home Wellness Bundle (Air + Water): Save when combining IAQ and Water Purification installs.
2025
Q4 Continued
Halloween
CO Detectors
RSV to Pure Comfort
IAQ Awareness Month
Black Friday Intro
Fire Prevention Awareness Pt.2
Snow Birds - Leak Prevention and Auto Shutoff Pt 2
Smoke Detectors
Radon Testing
Patio Heaters
Garge Heaters
Thanksgiving
Snow Birds - Leak Prevention and Auto Shutoff Pt.1
Fire Prevention Awareness Pt.1
Furnace Maintenance IEQ
September (Complete)
IEQ Campaign - Water/IAQ
Tankless
Water Softener
RO
Aeroseal
IEQ
August
IEQ - Webinar [POSTPONED]
IEQ - Back To School
Cooling For Education - IEQ Campaign [Abandoned]
July
Pure Cool [Pause all ads]
FB Ads Campaigns -Tankless -Hot
[P] Plumbing - Traffic - Occupational/Warm Retarget(website visits and ThruPlay)
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Outdated water tanks run out of hot water, take up space, and cost you more on energy bills. Upgrade to a tankless water heater and enjoy endless hot water, a sleek wall-mounted design, and lower monthly bills.
Headline: Endless Hot Water Calgary - Upgrade to Tankless Today
Description:Enjoy endless hot water with tankless. Cut energy bills and free space—Calgary’s trusted tankless installs. Book a free consult today. Save big when you bundle tankless with softeners or RO.
Static Showcase
Carousel
Reel
FB Ads Campaigns -Water Softener-Hot
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Calgary’s hard water is damaging your appliances, plumbing, and even your skin. A water softener fixes that instantly.
Headline: Softer Skin. Cleaner Clothes. Longer Appliance Life.
Description: Protect your home and your family from Calgary’s hard water: softer skin, longer-lasting appliances, cleaner living.
Static Showcase
Carousel
Reel
FB Ads Campaigns -Water Filtration-Hot
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Pure, Clean Drinking Water in Every Calgary Home
Headline: Reverse Osmosis = Healthier, Better-Tasting Water
Description: Clean Better-Tasting Water Calgary. PureWater RO Bundle Savings, Reverse Osmosis Calgary Experts.
Static Showcase
Reel
FB Ads Campaigns -Aeroseal-Warm/Occupational
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Leaky ducts waste up to 30% of your heating and cooling. Aeroseal seals hidden leaks, lowers bills, and balances comfort across your home. Save up to $500 this month, or bundle with duct cleaning + UV for even bigger savings.
Headline: Aeroseal + Duct Cleaning Bundle Savings
Description: Seal duct leaks. Lower bills. Save more when you bundle IAQ systems.
Static Showcase
Reel
FB Ads Lead-IEQ-Warm/Occupational- Target
[H] HVAC Bundles- Lead Gen- Occupational/Warm Retarget
Primary: Upgrade with AC, furnace, and air quality solution bundles. Zero payments this year.
Headline: Bundle & Save: PureComfort 365 – No Payments Until 2026!
Description: Book your free consult today.
