All marketing, creative, web, photo, and video requests must go through the official request form. This ensures work aligns with our brand strategy, gets prioritized properly, and nothing falls through the cracks.

Our Marketing Goals & Strategy

Brand Mission: Help homeowners create environments built for performance, recovery, and wellness through HVAC, air quality, and water solutions designed for Alberta’s climate.

Tagline: “Comfort, Air, and Water You Can Trust”

Who We’re Talking To:

  • Comfort-Focused Chris — Homeowner aged 35-60 who wants reliable systems, lower bills, and a trusted service provider. Cares about dependability and cost savings.
  • Performance-Minded Hannah — Health-conscious homeowner aged 30-55 focused on sleep quality, clean air, and wellness. Cares about respiratory health and recovery.

Our Funnel:

  1. Awareness — Reaching new people who don’t know us yet (educational content, local stories)
  2. Consideration — People comparing options and doing research (detailed guides, social proof, retargeting)
  3. Decision — Ready to book or buy (offers, testimonials, direct response)

Brand Voice: Professional but warm. Educational, not salesy. We inform first, sell second. We never use fear-mongering, competitor bashing, or words like “cheap,” “guaranteed,” or “revolutionary.”

Request Types

Type Examples Turnaround
Graphic Design / Print Social media ads, flyers, brochures, business cards, banners, vehicle wraps, signage 3-5 business days
Web / Landing Page / Article New landing pages, blog posts, site updates, service page edits 5-10 business days
Email Marketing One-off blasts, drip sequences, newsletters 5-7 business days
Social Media Posts, stories, reels, campaigns across Facebook, Instagram, LinkedIn, YouTube 3-5 business days
Photography Team headshots, product photos, job site documentation, event photos Schedule-dependent
Videography Customer testimonials, how-to videos, promotional clips, social reels 10-15 business days
Quick Request “Take a photo of Sarah for the company directory,” “Update the phone number on the AC page” 1-2 business days

How to Submit a Request

  1. Go to the Marketing Request Form (link will be provided by your manager)
  2. Select your request type — the form will show only the fields relevant to your request
  3. Fill in the details — the more context you provide, the better the result. Include what it’s for, key messages, any specific text or images, and examples or inspiration
  4. Set your deadline — be realistic and allow for the standard turnaround times listed above
  5. Submit — your request goes directly to the marketing team for review
Quick Requests: For simple tasks like “take a headshot” or “update a phone number,” select Quick Request on the form. You only need to fill in what you need and when — no strategy alignment fields required.

The 12-Hour Approval Window

All requests require a minimum 12-hour review period before work begins. This gives the marketing team time to:

  • Assess deliverability and resource availability
  • Verify alignment with current marketing strategy
  • Prioritize against other active requests
  • Ask clarifying questions if needed

What happens after you submit:

  1. Pending Review — Your request is received and queued for review
  2. Approved — Marketing accepts the request, assigns it, and schedules the work
  3. Not Approved — Marketing provides feedback and a reason. You can revise and resubmit
  4. In Progress — Work has started. Each step is tracked
  5. Completed — Deliverables are ready and you will be notified
Truly urgent requests: Submit the form first (mark as “Urgent” priority), then message the marketing manager directly. The form submission is still required — it ensures nothing gets lost.

Priority Guidelines

Low Nice to have, no hard deadline. Example: “When you get a chance, can we update the team page photos?”
Medium Standard work within normal turnaround. Example: “We need a flyer for next month’s promotion.”
High Important, needs attention this week. Example: “Blog post needed to support a campaign launching Friday.”
Urgent Business-critical, blocks revenue or operations. Example: “Website form is broken and we’re losing leads.”

Please don’t mark everything as Urgent. Artificial urgency delays genuinely urgent work for the whole team.

What NOT to Do

  • Don’t submit vague requests — “Make something cool” doesn’t give us enough to work with. Be specific about what you need, who it’s for, and where it will be used.
  • Don’t skip the form for “quick” asks — Even simple requests like “take a photo” should use the Quick Request option. This keeps everything tracked.
  • Don’t set artificial urgency — If it’s not truly urgent, don’t mark it as such. It delays work that actually is urgent.
  • Don’t make requests via hallway conversations, texts, or chat — If it’s not in the form, it’s not in the queue. Verbal requests get lost.

Frequently Asked Questions

“Can I just ask the marketing manager directly?”

Submit the form first, then follow up. The form ensures your request is tracked, prioritized, and has all the details needed to deliver great work. A quick chat is fine for context, but the form is the official record.

“What if I need to change my request after submitting?”

Contact the marketing manager and reference your original request. They can update the task or you can resubmit with the changes.

“How do I check the status of my request?”

Ask the marketing manager. They track all requests in the project management system and can give you a status update anytime.

“What if my request gets denied?”

You’ll receive a reason why. Common reasons include: not aligned with current strategy, insufficient detail, or resource constraints. You’re welcome to revise and resubmit based on the feedback.

“I need something that doesn’t fit any of the categories.”

Use the Quick Request option and describe what you need. The marketing team will figure out the best way to handle it.

This process helps us deliver better work, faster, for everyone.
Questions? Contact the marketing department.