Marketing Updates and Promotions
Stay up-to-date with all our Marketing Promotion and gain access to resources to help you achieve success!
2025
Q4 Continued
Thanksgiving
Fire Prevention Awareness
Snow Birds - Leak Prevention and Auto Shutoff
Halloween
Radon Testing
Smoke Detector
Garge Heaters
Patio Heaters
CO Detectors
RSV to Pure Comfort
IAQ Awarness Month
Black Friday Intro
Furnace Maintenance IEQ
September (Complete)
IEQ Campaign - Water/IAQ
Tankless
Water Softener
RO
Aeroseal
IEQ
August
IEQ - Webinar [POSTPONED]
IEQ - Back To School
Cooling For Education - IEQ Campaign [Abandoned]
July
Pure Cool [Pause all ads]
Furnace Maintenance w/ Free IEQ Assessment
IEQ -Intro to PureWater/Air Bundles
Social Media Launch:
Objective
To generate high-quality leads for indoor air quality (IAQ) and water purification systems while promoting cross-bundle savings. The campaign will increase traffic, educate Calgary homeowners on the risks of poor air/water quality, and drive conversions into bundled packages that save.
Hypothesis
If Alberta Indoor Comfort runs education-first, solution-driven campaigns for both air and water purification, then:
- Brand Awareness & Trust – AIC will become the authority on home wellness in Calgary, offering both clean air and clean water solutions.
- Engagement & Demand – Problem-led storytelling (allergens, dust, germs, hard water, poor taste) will create stronger engagement and longer time-on-page.
- Lead Quality & Conversions – By offering free assessments and bundle savings, AIC will filter high-intent homeowners and improve lead-to-sale conversions.
- Market Differentiation – Unlike competitors, AIC will own the full home wellness space (air + water), appealing to affluent and health-conscious families.
Campaign Structure
Air Purification Campaigns (5 + Bundle)
- Aeroseal Duct Sealing
- Duct Cleaning
- HEPA/Electronic Filtration
- UV Germinator Lights
- HRVs
- PureAir Bundle
Water Purification Campaigns (3 + Bundle)
- Tankless Water Heaters
- Water Softeners
- Reverse Osmosis Systems
- PureWater Bundle
Cross-Sell Campaign
- Whole Home Wellness Bundle (Air + Water): Save when combining IAQ and Water Purification installs.
FB Ads Campaigns -Tankless -Hot
[P] Plumbing - Traffic - Occupational/Warm Retarget(website visits and ThruPlay)
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Outdated water tanks run out of hot water, take up space, and cost you more on energy bills. Upgrade to a tankless water heater and enjoy endless hot water, a sleek wall-mounted design, and lower monthly bills.
Headline: Endless Hot Water Calgary - Upgrade to Tankless Today
Description:Enjoy endless hot water with tankless. Cut energy bills and free space—Calgary’s trusted tankless installs. Book a free consult today. Save big when you bundle tankless with softeners or RO.
Static Showcase
Carousel
Reel
FB Ads Campaigns -Water Softener-Hot
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Calgary’s hard water is damaging your appliances, plumbing, and even your skin. A water softener fixes that instantly.
Headline: Softer Skin. Cleaner Clothes. Longer Appliance Life.
Description: Protect your home and your family from Calgary’s hard water: softer skin, longer-lasting appliances, cleaner living.
Static Showcase
Carousel
Reel
FB Ads Campaigns -Water Filtration-Hot
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Pure, Clean Drinking Water in Every Calgary Home
Headline: Reverse Osmosis = Healthier, Better-Tasting Water
Description: Clean Better-Tasting Water Calgary. PureWater RO Bundle Savings, Reverse Osmosis Calgary Experts.
Static Showcase
Reel
FB Ads Campaigns -Aeroseal-Warm/Occupational
[P] Plumbing - Lead Gen- Occupational/Warm Retarget
Primary: Leaky ducts waste up to 30% of your heating and cooling. Aeroseal seals hidden leaks, lowers bills, and balances comfort across your home. Save up to $500 this month, or bundle with duct cleaning + UV for even bigger savings.
Headline: Aeroseal + Duct Cleaning Bundle Savings
Description: Seal duct leaks. Lower bills. Save more when you bundle IAQ systems.
Static Showcase
Reel
FB Ads Lead-IEQ-Warm/Occupational- Target
[H] HVAC Bundles- Lead Gen- Occupational/Warm Retarget
Primary: Upgrade with AC, furnace, and air quality solution bundles. Zero payments this year.
Headline: Bundle & Save: PureComfort 365 – No Payments Until 2026!
Description: Book your free consult today.
IEQ -Webinar[Postponed]
Social Media Launch:
Objective
To confirm the registration of participants for the Thrive at Home webinar, deliver event access information, provide an actionable calendar reminder, and distribute the complimentary Quick Start Home Wellness Ebook to enhance the registrant experience.
Hypothesis:
The Thrive at Home webinar is designed to educate Calgary homeowners on the impact of air, water, and home comfort systems on daily wellness. This email serves as an acknowledgment of their successful registration and provides all necessary resources to maximize attendance and engagement.
If Alberta Indoor Comfort educates Calgary homeowners through a well-branded, interactive webinar on how their home’s air, water, and comfort systems impact their health, energy, and daily living, then:
- Brand Awareness and Trust
The company will build stronger brand authority as the trusted expert in indoor environmental quality (IEQ) and home wellness solutions. - Audience Engagement and Demand Generation
By positioning the event as value-driven education rather than a sales pitch, participants will engage more actively during the session and in follow-up interactions. - Lead Quality and Conversion
Registrants, now equipped with personalized insights and actionable steps, will have a higher intent to book complimentary assessments and consider premium solutions, improving lead-to-sale conversion rates. - Market Differentiation
Alberta Indoor Comfort will differentiate itself from competitors by demonstrating expertise, thought leadership, and empathy, which appeals to both the premium homeowner market and health-conscious families seeking long-term solutions.
E-mail: (click to read full e-mail)
IEQ -Back To School
Social Media Launch:
Hypothesis:
By presenting IEQ solution we can avoid sticker shock at consultations and attract higher more health focused clients looking to improve performance and recovery and focus on parents for back to school
Audience:
High-net-worth homeowners in Calgary and surrounding areas/COPD and CIRs Patience
- Gender: Female
- Age: 37-65+
- Location: Calgary, Cochrane, Airdrie, Chestermere, Strathmore, Okotoks, Nanton, Turner Valley, Bragg Creek
- Location Exclusions: Northeast Calgary, Forest Lawn, YYC Int'l Airport, Sunridge
E-mail: (click to read full e-mail)
Articles and Blog Posts: (click to read more)
[Abandon] Cooling For IEQ Launch August 2025
Social Media Launch:
Primary Text:
- Back to School = Better Sleep, Focus & Success
But is your home's air helping — or hurting?
Our new IEQ Cooling Bundle helps Calgary families sleep better, think clearer, and stay cool — just in time for school. - UV Purification
- Smart Thermostat
- Allergy-Reducing Filtration
- Priority Installs This Month
Headline:
The AC Upgrade That Boosts Brainpower
Description:
Boost your child’s focus and sleep with Calgary’s IEQ Cooling Bundle. Clean air + climate control = academic success. Book a free home assessment today.
[Abandon]PURE AIR - Complete Cooling Solutions Launch 2025
Social Media Launch:
Hypothesis:
By presenting bundled solution we can avoid sticker shock at consultations and attract higher more health focused clients looking to improve performance and recovery
Audience:
High-net-worth homeowners in Calgary and surrounding areas/COPD and CIRs Patience
- Gender: Female
- Age: 37-65+
- Location: Calgary, Cochrane, Airdrie, Chestermere, Strathmore, Okotoks, Nanton, Turner Valley, Bragg Creek
- Location Exclusions: Northeast Calgary, Forest Lawn, YYC Int'l Airport, Sunridge
Primary Text:
Is your air helping you heal – or harming your health?
PureCool is Calgary’s first AC system designed for wellness: HEPA filtration, UV purification, sealed ducts, and smart climate control in one powerful upgrade.
✓ Ideal for allergy-prone, recovering, and health-conscious homeowners.
→ Book your Free Air Wellness Assessment today.
Headline:
Calgary’s only full-spectrum air purification and climate control system — designed for comfort, built for wellness.
BUNDLE COMPONENTS
- High-efficiency AC unit
- UV Germinator coil treatment
- HEPA air filtration
- Aeroseal duct sealing service
- Full duct cleaning service
- HRV fresh air system
- Smart thermostat (zoning optional)
Description:
Total comfort meets total purification — PureCool does what standard AC can’t.
15-DAY SOCIAL CONTENT CALENDAR
Asset Requirements: Animations, Videos, Static Content, UGC, Reviews,
Video: Youtube/Tiktok/IG and FB Reels
Inventory UGC and Google Reviews:
Campaign Theme: PureCool – Total Home Air Rejuvenation - Static Content:
| DISC Style | Content Type | Format | Headline | CTA / Supplementary Info |
|---|---|---|---|---|
| Dominance | Bold Statement | Static Post | Stop Wasting Air (and Money) | Aeroseal boosts airflow, comfort, and energy savings |
| Dominance | Quick Facts | Static Post | 30% of AC Power Is Lost Through Leaks | Seal it. Recover comfort. Boost efficiency. |
| Influence | Lifestyle Visual | Static Post | Cool, Clean, and Always in Control | Smart climate tech tailored to your lifestyle |
| Steadiness | Brand Values | Static Post | Your Home, Your Sanctuary | Pure air = peace of mind for your family |
| Conscientious | Educational | Static Post | What’s Lurking in Your Ducts? | Dust, bacteria, VOCs. Let's fix that. |
| Conscientious | Product Focus | Static Post | How the UV Germinator Works | Destroys mold & pathogens at the source |
| Conscientious | Educational | Static Post | Why HEPA Changes the Game | 99.97% of allergens and smoke eliminated |
| Conscientious | Feature Breakdown | Static Post | PureCool: One System, Total Wellness | A/C + Aeroseal + UV + HEPA + HRV = luxury comfort |
| Influence | Aspirational | Static Post | Spa-Quality Air, Right at Home | Experience the upgrade your lungs deserve |
| Steadiness | Testimonial | Static Post | “Like Breathing Mountain Air Again” | Real feedback from PureCool families |
| Dominance | Bold Statement | Static Post | HVAC Alone Doesn’t Cut It | Get real purification, not just cold air |
| Steadiness | Seasonal Reminder | Static Post | Summer Heat Is Here — Are You Ready? | AC performance depends on clean ducts and smart airflow |
| Conscientious | Educational | Static Post | Why HRV Systems Matter in Summer | Keep fresh air circulating without wasting energy |
| Influence | Visual Comparison | Static Post | Dirty Duct vs. Sealed Duct | A side-by-side you can feel and see |
| Steadiness | Brand Purpose | Static Post | Built for Homes that Value Wellness | This is home purification, not just HVAC |
Email Drip Campaign: 4 Day Campaign
- DAY 1 -
Welcome + Discovery
Subject: What’s Really in Your Air?
Preview: If you have allergies, asthma, or you’re healing — this matters.
Body:
Hi *|FNAME|*,
You can’t always see it — but the air in your home might be filled with mold, bacteria, dust, and allergens.
If you're managing a condition like COPD, asthma, or even just feeling tired all the time… your indoor air could be part of the problem.
That’s why we created PureCool: a complete whole-home purification system that doesn’t just blow cold air — it filters, seals, and refreshes every breath.
- DAY 2 -
The Science Behind It
Subject: Why AC Alone Isn’t Enough
Preview: Cooling air is easy. Purifying it? That’s what matters.
Body:
Most air conditioners do one thing: lower the temperature. But if your ducts are leaky, dirty, or moist — they could be spreading harmful particles instead of removing them.
PureCool solves this from every angle:
Aeroseal eliminates leaks and dust buildup
UV Light destroys mold spores and viruses
HEPA traps 99.97% of allergens
HRV ensures your air doesn’t get stale
If you or a loved one is sensitive to air — or just wants peace of mind — PureCool was built for that.
- DAY 3 -
Emotional Hook + Testimonials
Subject: “It’s Like Breathing Mountain Air Again”
Preview: Real families. Real results. Real relief.
Body:
We’ve helped hundreds of Calgary families turn their home into a wellness sanctuary.
- DAY 4 -
Final CTA + Offer
Subject: Last Chance: Free Smart Thermostat Upgrade Ends Friday
Preview: Only 3 PureCool bonuses left for this month
Body:
If you've been thinking about booking your air wellness consult — now's the time.
This week, when you install PureCool, you'll get a free Smart Thermostat upgrade to control your air from anywhere.
This isn’t just a tech bonus — it helps you automate your wellness routines, manage moisture, and maintain ideal conditions for breathing comfort.
Google Search Campaign
Headlines (max 30 characters)
- Pure Air Is the New Luxury
- AC + HEPA + UV = PureCool
- Breathe Better at Home
- Medical-Grade Filtration
- Full Home Air Purification
- Smart Comfort, Clean Air
- AC That Heals, Not Harms
- Say Goodbye to Dust & Mold
- Book a Free Air Assessment
- Calgary’s Clean Air System
Descriptions (max 90 characters)
- Clean, sealed, filtered air that supports comfort and recovery
- Built for wellness: eliminate allergens, mold, and irritants
- The only AC system that truly purifies — book your consult today
- Designed for allergy relief, COPD, and health-focused homes
Audience Segmentation:
- Age: 35+
- Gender: Male + Female
- House Hold Income:1-20%
Location Target:
| T2J, Alberta, Canada |
| T2T, Alberta, Canada |
| McKenzie Lake, Alberta, Canada |
| T3R 1J4, Alberta, Canada |
| T3Z, Alberta, Canada |
| T0L 0P0, Alberta, Canada |
| T2Z, Alberta, Canada |
| Aspen Woods, Alberta, Canada |
| Cranston, Alberta, Canada |
| Evergreen, Alberta, Canada |
| Douglasdale, Alberta, Canada |
| T3A, Alberta, Canada |
| Signal Hill, Alberta, Canada |
| T3C, Alberta, Canada |
| Hidden Valley, Alberta, Canada |
| Dover, Alberta, Canada |
| T1X, Alberta, Canada |
| Northwest Calgary, Alberta, Canada |
| T0M 0S0, Alberta, Canada |
| T2W, Alberta, Canada |
| T1P, Alberta, Canada |
| T2X, Alberta, Canada |
| McKenzie Towne, Alberta, Canada |
| Edgemont, Alberta, Canada |
| T2G, Alberta, Canada |
| T0L, Alberta, Canada |
| T2P 2G7, Alberta, Canada |
| Beltline, Alberta, Canada |
| T2H, Alberta, Canada |
| Sundance, Alberta, Canada |
| T3G, Alberta, Canada |
| T2Y, Alberta, Canada |
| T2L, Alberta, Canada |
| T2C, Alberta, Canada |
| T3B, Alberta, Canada |
| Tuscany, Alberta, Canada |
| T0L 0X0, Alberta, Canada |
| Silver Springs, Alberta, Canada |
| Canyon Meadows, Alberta, Canada |
| Springbank Hill, Alberta, Canada |
| T3R 1J3, Alberta, Canada |
| T3E, Alberta, Canada |
| West Springs, Alberta, Canada |
| Bowness, Alberta, Canada |
| Dalhousie, Alberta, Canada |
| Riverbend, Alberta, Canada |
| Ogden, Alberta, Canada |
| T4B 3P5, Alberta, Canada |
| T2M, Alberta, Canada |
| Lake Bonavista, Alberta, Canada |
| T3M, Alberta, Canada |
| T0M 0N0, Alberta, Canada |
| T2V, Alberta, Canada |
| T3S 0A1, Alberta, Canada |
| Chaparral, Alberta, Canada |
| Valley Ridge, Alberta, Canada |
| T2B, Alberta, Canada |
| Panorama Hills, Alberta, Canada |
| Downtown, Alberta, Canada |
| T2S, Alberta, Canada |
| Southeast Calgary, Alberta, Canada |
| Hamptons, Alberta, Canada |
| T3S, Alberta, Canada |
| T2Z 0E5, Alberta, Canada |
| T0L 0A0, Alberta, Canada |
| T1Z, Alberta, Canada |
| T3H, Alberta, Canada |
| Evanston, Alberta, Canada |
| T2N, Alberta, Canada |
| Calgary, Alberta, Canada |
| Willow Park, Alberta, Canada |
| Symons Valley, Alberta, Canada |
| T3L, Alberta, Canada |
| Rocky View County, Alberta, Canada |
| T1W, Alberta, Canada |
| Auburn Bay, Alberta, Canada |
| Arbour Lake, Alberta, Canada |
Location Exclusions:
|
SMS Drip Campaign Click Funnel
DAY 0
5 MINS AFTER FORM OR CLICK
Hi [First Name], it’s Alberta Indoor Comfort
Thanks for checking out PureCool — our complete AC + air purification system.
You can book a free Air Wellness Assessment here:
[BITLY LINK]
DAY 1
FOLLOW-UP (MORNING)
Still struggling with dusty air or allergies?
PureCool purifies your home using HEPA, UV light & duct sealing — not just AC.
Let’s get you breathing better.
[BITLY LINK]
DAY 2
EDUCATION REMINDER (AFTERNOON)
Did you know:
Indoor air can be up to 5x dirtier than outdoor air — especially after renovations, wildfire smoke, or AC moisture buildup.
PureCool fixes that at the source.
Book your air wellness check: [BITLY LINK]
DAY 4
FINAL CTA / SOFT URGENCY
Last chance for July bonus
Book this week and get a Free Smart Thermostat Upgrade with any PureCool install.
Only 3 left for Calgary zone!
Secure yours now [BITLY LINK]
